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I know it sounds a bit messy to put mayo into kissing, but recently Heinz discovered that in fact might be true. They pulled an ad in Britain (see below) after over 200 complaints to the government about its content. The ad contained two guys kissing after the stereotypical mum-dad morning “send the kids to school” routine. Their reasoning was that the humor was a miss for “all sides of the debate.” The ad having not shown in the U.S. still caused some local reaction. O’ Reilly, our bestest friend, decided to make further comment on the situation by bringing it across the pond to talk about the “gay thing.” Apparently he thinks mayo commercials should be devoid of homo-kisses. Something tells me O’ Reilly, save the fact that it wasn’t even an American ad, wasn’t Heinz’s target consumer.
I, personally, love it. It was caring and a bit masculine at the same time. Last night I watched a 30 Days episode on gay parenting, specific focus on adoptive families. The hosting couple was part EMU professor (Dennis), so I felt extra inclined to watch (Go Ypsi!). In both these situations the argument seems to be that we should be protected from people stepping on each other’s toes. There is a significant difference between belief and action. Preventing a family from adopting or preventing a gay family from being represented in a television ad prevents action and expression on an equal platform. This is wrong. The argument that putting it out there, via television ad or legalizing same-sex adoption, steps on the opposition’s moral toes is a bit off. The former is an extension in to my own personal space and rights, the latter does nothing to prevent free thought or action. Is personal and moral discomfort reason enough to pull an ad or prevent gay adoption? To the point, we actually do sue in civil court for these types of things but I feel like that even carries of level of absurdity with it too.
The ad:
O’ Reilly (they show the ad again, he commentary is :51 sec in):
Link to 30 Days episode - The show is installment #4
